Our Techniques

Qualitative Approach

   - Group Discussions
   - Mini-Group Discussions
- In-Depth Interviews
   - Concept Labs
   - Our premises offer the facility to observe the group discussion through the one-way mirror, with simultaneous translation and videotaping of the discussion
   - Continuous updating of modern methodologies used via the international network
- Projective techniques

                   Quantitative Approach

                                           - Door-to-Door Interviewing: Face-to-Face
                                PAPI (paper interviews) &
                              CAPI (computer aided)

                                                            CATI (Computer Aided Telephone Interviews)

                                - 50 work stations. Capabilities of:
                                             Recording the interview on tape
                                                  Observing the interview on screen
                        Listening in facility

                                                 CAWI (Computer Aided Web Interviews)

        Mystery Shopping

                               B2B & Professional Interviews
                                                                    Research for financial products/ institutions
                                                    Research for Telecommunications