Presentation of PR Executives' Views Survey
Global Link had the honour of presenting to a distinguished audience the 7th wave of the annual conference survey, representing the views of 120 high and medium level executives.
Some interesting research findings were:
• The past three years’ positive market trend has been reversed.
• Greek owned and small companies have been the hardest hit.
• There is some optimism for 2021 with the number of PR projects and hirings expected to rise.
• Although the majority of clients were happy with their agency’s performance during the pandemic, many consider revisiting their roster.
Accordingly, I titled my presentation ‘Keep Calm And Adapt’