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December 2020: Global Link at the 14th Corporate Communications Conference

Presentation of PR Executives' Views Survey

Global Link had the honour of presenting to a distinguished audience the 7th wave of the annual conference survey, representing the views of 120 high and medium level executives.

Some interesting research findings were:

• The past three years’ positive market trend has been reversed.
• Greek owned and small companies have been the hardest hit.
• There is some optimism for 2021 with the number of PR projects and hirings expected to rise.
• Although the majority of clients were happy with their agency’s performance during the pandemic, many consider revisiting their roster.

Accordingly, I titled my presentation ‘Keep Calm And Adapt’

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