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Who we are

We are a team of multi skilled experts, who have accumulated the essential and extensive experience  required in order to analyze, synthesize and integrate the dynamics of business problems, into decision making recommendations.

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Why Global Link

We feel confident that we can approach any business problem in a unique way

because:

  • we have the experience of 1,500 research projectsspanning over 30 years
  • we strictly adhere to professionalism by continually seeking and applying new methods and tools
  • we invest in understanding all aspects of a business problem before tackling it
  • we combine holistic thinking with focusing on the business drivers and the key success factors in solving problems and exploiting opportunities.
  • we offer solutions not results
  • we deliver cost effectively in tight schedules
  • we are fun to work with

History

  • 1989

    Foundation of the company

  • 1990

    Becomes a member of Global network

  • 1997

    ADD+ IMPACT

  • 1998

    Introduction of Computer Assisted Telephone Interviewing

  • 2000

    First Advertising Pretesting Conference

  • 2005

    Development of MYSTERY SHOPPING & CUSTOMER SATISFACTION techniques

  • 2008

    First Mystery Shopping Conference

  • 2011

    Introduction of Eye- Tracking Research

  • 2017

    MSPA Elite Member Award

  • 2019

    Development of 'Revelation Board qualitative tool

Our values

We challenge conventional wisdom and our values encourage us to take controlled risks in order to deliver better value to our clients. Our aim is to obtain the most value out of every project and bring them closer to the fundamental and current client need.

We believe in:

Integrity as a cornerstone of building long lasting relationships

Curiosity that keeps us at the upfront of scientific and best practices in research

Our People's ability and obligation to develop constantly their abilities and skills

Our team

Constantine Sigalos

Constantine Sigalos

Managing Director

Constantine Sigalos after graduating from Athens College studied Economics (B.Sc.) and Marketing (MBA) at the City University – Cass Business School.  He began his career as a brand manager with P&G (UK) and then moved into market research in multinational agencies in London and in Athens. 

His driving force is fueled by his motto: delivering high quality cost-effective business results and building long term partnerships with clients. Integral to the success of Global link is Constantine’s focus on creating an inspirational company philosophy and working environment.

On a typical day you will find Constantine at 06:00 in the office, 08:00 at the gym, after hours enjoying a glass of wine with friends or clients in Global Link’s garden and all hours in between, immersed ‘hands on’ alongside his team.

Managing Director

Ilias Skordas

Ilias Skordas

Quantitative Director

A real customer oriented guy: with a permanent high level of motivation and energy, he is always looking for how to satisfy his customers’ requirements. He has significant experience in developing, launching and managing quantitative research projects across a wide range of different channels and methodologies.  

Ilias loves training in the gym and playing soccer and tennis.

And a solid belief: ‘I’m strong and life will never get me down, because the harder I fall, the higher I bounce’

Quantitative Director

Stephanie Damas

Stephanie Damas

Behavioural Insights Qual Director

Stephanie owns extensive experience as a researcher and brand insight strategist. As she claims herself… “having raised two tough cookies as a single parent, nothing can scare me”

Effectively multi-tasking and never standing still, Stephanie is an avid cyclist, a passionate baker and a liberal, yet demanding house manager. Above all, an intuitive and passionate researcher with a 30-year track record and still going strong.

Example focus areas are corporate equity, youth market and social studies, sponsorship, canvassing brand strategy and growth for national and global clients, and always adding in her personal flair to the team projects.

Behavioural Insights Qual Director

George Kouridakis

George Kouridakis

Customer Experience Director

When the idiom “sky’s the limit” was created, they had George in mind for sure! Confident, results oriented and optimistic, George tackles any research, technological or business challenge.

At Global Link since 1996, his professional development was parallel to the growth of the company, George leads the integral department of Mystery shopping and customer experience.

He holds a degree in Marketing and has also taught post graduate level statistical analysis, market research and SPSS in both private and public academic institutions.

George enjoys a good game of basketball with friends, vacationing in his homeland island of Crete or walking furry Milou with his beautiful daughter.

Customer Experience Director

Dimitris Sigalos

Dimitris Sigalos

Development Director

Loud persistent and fun to work with. These were the top (positive) results that came up when in my fellow post grad students were ask to name 3 adjectives that describe me. There were also a few negative ones which I have since forgotten.

Having worked in the industry for 5 years my interest, drive and excitement keep growing every day I come to office. I am always fascinated in analysing survey results, drawing conclusions, and making recommendations.

 

Development Director

Giannis Kehagias

Giannis Kehagias

Strategic Consultant

John blends business management, consulting and academic experience to consult GL on methodological approaches that reflect our motto, “Complexity made simple”. His favorite words are analysis, synthesis and iterative motion

Research methodology is like cycling, he says,  it looks repetitive, but every moment is different as the terrain slopes and the curves change. Resilience, speed and balancing are the skills to develop.

Strategic Consultant

Martha Kalyvi

Martha Kalyvi

Qualitative Research Analyst

Martha studied Psychology, driven by her need to understand people, the causes behind their attitudes, and the factors that shape their way of thinking.  

Later, fascinated by market research, she was given the opportunity to turn her curiosity into knowledge and her doubt into inspiration.

For the last 9 years, Martha works as a qualitative research analyst, when she is not advocating for animal rights, social good and her furry mates Darko and Albert!

She holds a Β.Α in Psychology, an MSc in Psychological Research Methods and a Wine Sommelier License, which comes in handy after a long report!   

Favorite quote: “Advertising without doing market research, is like winking at a girl in the dark” 

 

Qualitative Research Analyst

Amalia Tsitsirigou

Amalia Tsitsirigou

Fieldwork Manager

 

After 19 years on board the team, Amalia exhibits excellent project management, a strong ability to prioritize, excellent organizational and communication skills, and detail oriented to the point of driving the rest of us crazy!

Yet its these qualities that makes her an invaluable Field Manager.

A passionate extrovert when dancing Zumba and traditional folk dancing, advocating as a PTA member or creating life adventures for her family, in the office, Amalia is calm and collected when coordinating and driving the quantitative teams forward.

 

Fieldwork Manager

Maria Roumelioti

Maria Roumelioti

Office Manager

Maria is the longest serving member of the team. She joined Global Link in 1992 initially as a secretary and worked her way up now being the Office Manager.

Although nick named “Mrs. Merkel” because of her punctuality, Maria is probably the most popular member of the team as she tackles all everyday unexpected issues, including timely payments in difficult times like the capital controls period.

She is the mother of two sons who while studying in University, are also beach volley champions!

 

Office Manager

Tina Marshalis

Tina Marshalis

Fieldwork Supervisor

With 11 years’ experience in market research, Tina is our invaluable Field Supervisor.

Not only the Qualitative department conductor, orchestrating demanding field challenges and keeping the rest of us in line, Tina manages integral teams of CATI, recruiters and runs the field like a ‘well-greased machine’

Tina is also proud grandmother of 2 adorable granddaughters, (yes, if you can believe it!) and while a dedicated, full time employee, never says no to a good outing with friends and colleagues.

Fieldwork Supervisor

Niki Stremmenou

Niki Stremmenou

Mystery Shopping Coordinator

Everyone would agree that Niki is a talented and positive force of the team!

A dedicated Field Supervisor for over 10 years, she definitely gets the job done through effective communication, analytical, listening and researcher coordination skills, always with a genuine smile.

When she is not crafting, baking, painting, entertaining or organizing her 3 young children demanding schedules, she is always curious to try out new endeavors. As Niki claims “you’ll never know if you will succeed if you never try”

Mystery Shopping Coordinator

Tassos Deftereos

Tassos Deftereos

IT Supervisor

Tassos is quick to take on a difficult challenge. We don’t call him a ‘tech freak’ but our problem solver and he upholds the title well after 15 years’ experience of Survey Scripting. While the rest of us are often in an IT dilemma, Tassos displays calming patience and discipline.

When not found tackling intriguing board games and puzzles, on long walks or swims, Tassos is managing the wide spectrum of CAWI, CATI and CAPI projects, maximizing the quality of Global Links technological capacity.  

 

IT Supervisor

Eleni Kontonikoli

Eleni Kontonikoli

Executive Secretary

The fundamental value Eleni brings to the company for over 20 years, is being “the glue” that holds everything together, balancing the company team dynamics, work flow and ensuring the design of creative research presentations.

Eleni has been working in market research as PA with diligence and passion. How she manages her multiple responsibilities while an unfaltering, dedicated and hands on mom to two very active and athletic daughters is still a mystery. She holds a degree in secretarial studies from St. George Commercial College.

 

Executive Secretary

Xristina Tzimitakou

Xristina Tzimitakou

Media Audit Executive

Media Audit Executive

Eftixia Daravela

Eftixia Daravela

Media Audit Executive

Eftihia holds degrees in law and human resource management. Nevertheless, she never ceases to participate in multiple training seminars to expand her professional horizon.

Her trademark congeniality, patience and sweet smile should never distract from Eftihias exceptional research skill, demands of her team and high-level performance within the department of media measurement surveys.

Her love of Pilates helps maintain an inner ZEN philosophy which brings balance to the high intensity role at Global since 2015.

 

Media Audit Executive

Fotis Tzamaloukas

Fotis Tzamaloukas

Operations Assistant

If you look behind the scenes of any successful company, you will always find that one person who is never in the office, but continuously active and  ‘on the go’.

For Global Link, this is Fotis, an integral team member, for 13 years. His title is difficult to specify as he is our courier, handy man, document dispatcher and office management problem solver all rolled in one!  

Among his many hobbies, Fotis has won multiple trophies in grueling Enduro bike racing, applying his qualities of perseverance and stamina to every task he undertakes.

 

Operations Assistant

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