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Our Solutions

Our research solutions to business issues and problems is based on two directives:

  • Optimum combination of research methods, particularly those engaging new technologies.
  • Application of methods that guarantee rigor in terms of both validity and reliability of our findings and conclusions.
  • Behavioral Insights

    Our Approach

    We are a passionate team who has an inherent curiosity for observing, challenging and understanding people and cultural behavior.

    We connect the dots between personality traits, motivations, attitudes and aspirations, facilitated through a broad portfolio of perspectives and tools.

    Our Tools

    • Focus groups | Personal Interviews
    • In Vivo target connections
    • Online Qualitative
    • Case studies - Diagnostics
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  • Marketing Dynamics

    Our Approach

    Linking Marketing (B2B and B2C) strategy to tactics through understanding the complexity and the dynamics of marketing planning processes and implementation. 

    Our Tools

    • Branding
    • Usage and attitude studies
    • Segmentation studies
    • Advertising effectiveness
    • New concept test/ Product development
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  • Customer Experience

    Our Approach

    In order to optimise the return on sales training investments, we link B2C and B2B mesurements of customer satisfaction to obsesrvation of the salespeople selling effectiveness. In this way we provide our clients with specific recommendations on how to parallely maximise customer satisfaction and sales revenue. 

    Our Tools

    • Mystery shopping analytics (correlations and NVIVO analysis of mystery shoppers’ comments)
    • Vertical sales diagnostic * new product
    • Customer Satisfaction and loyalty research/accompanied shopping * SD involvement
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  • Organizational Behavior

    Our Approach

    In our 35 years of practicing marketing research, we find gaps between company and customer expectations on one hand, and reality on the other.

    In order to help our customers deal with these gaps, we have developed a series of low cost / high value diagnostic tools that they provide both vertical and horizontal insights of the work related attitydes, perceptions and views of the company’s executives, line management and front line personnel on the issues under research.

    Our Tools

    • Organistional and departmental culture
    • Employee performance
    • Executive and personnnel skills development
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How can we help?

Feel free to contact us any time. We will get back to you as soon as we can.
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